+Brand guidelines

The Resyrv brand, ready to use.

Logo files, color values, and type rules for partners, press, and integrations that show the Resyrv name. Use them as they are here and you will not need to ask.

Download all logos (zip)

01 Logo

Wordmark, lockup, and mark

The wordmark is the primary logo: RE in ink, SYRV in orange, the aircraft to the right. Use it wherever there is room. The mark is only for square slots too small for the wordmark to read.

Wordmark, dark

The default. White and light backgrounds, print, email.

PNG, 1368 x 177

PNG

Wordmark, light

Navy, black, and photo backgrounds. The R and E stay white; the aircraft keeps its orange stripe.

PNG, 872 x 113

PNG

Lockup with tagline

Covers, decks, and anywhere the wordmark stands alone with room below it.

PNG, 1370 x 219

PNG

Mark

App icon, favicon, avatars, and any square slot under 40px where the wordmark would not read.

PNG, 512 x 512

PNG

Clear space

X is the height of the R. Keep at least X clear on every side of the logo, free of text, edges, and other marks. Whitespace is part of the logo.

Minimum size

Below these widths the aircraft and the tagline break up. Switch to the mark.

Wordmark: 140 px / 30 mm
Lockup with tagline: 200 px / 45 mm
Mark: 24 px / 6 mm

Do not

Do not stretch or squash it.

Do not rotate it.

Do not recolor it outside the palette.

Do not add shadows, outlines, or glows.

Do not place it on a busy photo without the overlay.

Do not run it at low contrast.

Resyrv

Do not retype the name in another face.

Do not rebuild the lockup or move the aircraft.

02 Color

Six colors, one accent

Orange is the only accent and it is used sparingly: a button, a link, the SYRV. Everything else is ink, navy, and two neutrals. If a layout has more orange than a few words, it has too much.

Resyrv Orange

#FF4D00

The accent. Buttons, links, the SYRV in the wordmark, the aircraft stripe. Never body text.

Orange, pressed

#F04B00

Hover and active states on orange controls. Nowhere else.

Ink

#111518

Headings and body text on light backgrounds. The RE in the wordmark.

Navy

#0C1C2C

Dark sections, the footer, hero backgrounds. The light wordmark sits on this.

Cloud

#F4F5F6

Alternating light sections and cards. Lifts a panel off white without a border.

White

#FFFFFF

Page background and the default field behind the dark wordmark.

03 Typography

One family: Inter

Inter is the only typeface, in the app, on the site, in email, and in PDFs. Weight and size carry the hierarchy, not a second face. Headings run tight; numbers use tabular figures so columns of hours and dollars line up.

Plan. Manage.
Elevate.

The whole fleet, one schedule.

Body text is regular weight, sixteen to eighteen pixels, with generous line height. Aviation data such as N-numbers, Hobbs times, and dollar amounts is set semibold with tabular figures.

Label and eyebrow

N152DM 2,418.6 hrs $1,240.00

Roles

Hero: 44 to 82 px; 800; -0.028 em
Section heading: 28 to 40 px; 600 to 700; -0.022 em
Card heading: 18 to 21 px; 600; -0.01 em
Body: 16 to 18 px; 400; 0
Label and eyebrow: 12 to 14 px; 600, uppercase; +0.05 em

Inter is free under the SIL Open Font License at rsms.me/inter and on Google Fonts. Where it cannot load, fall back to the system sans.

04 Contact

Questions about the brand?

Press, co-marketing, a logo in a format not listed here, or a use these rules do not cover. Write to [email protected].