Wordmark, dark
The default. White and light backgrounds, print, email.
PNG, 1368 x 177
+ Brand guidelines
The Resyrv brand, ready to use.
Logo files, color values, and type rules for partners, press, and integrations that show the Resyrv name. Use them as they are here and you will not need to ask.
Download all logos (zip)01 Logo
Wordmark, lockup, and mark
The wordmark is the primary logo: RE in ink, SYRV in orange, the aircraft to the right. Use it wherever there is room. The mark is only for square slots too small for the wordmark to read.
Wordmark, light
Navy, black, and photo backgrounds. The R and E stay white; the aircraft keeps its orange stripe.
PNG, 872 x 113
Lockup with tagline
Covers, decks, and anywhere the wordmark stands alone with room below it.
PNG, 1370 x 219
Mark
App icon, favicon, avatars, and any square slot under 40px where the wordmark would not read.
PNG, 512 x 512
Clear space
X is the height of the R. Keep at least X clear on every side of the logo, free of text, edges, and other marks. Whitespace is part of the logo.
Minimum size
Below these widths the aircraft and the tagline break up. Switch to the mark.
- Wordmark
- 140 px / 30 mm
- Lockup with tagline
- 200 px / 45 mm
- Mark
- 24 px / 6 mm
Do not
Resyrv
02 Color
Six colors, one accent
Orange is the only accent and it is used sparingly: a button, a link, the SYRV. Everything else is ink, navy, and two neutrals. If a layout has more orange than a few words, it has too much.
Resyrv Orange
#FF4D00 The accent. Buttons, links, the SYRV in the wordmark, the aircraft stripe. Never body text.
Orange, pressed
#F04B00 Hover and active states on orange controls. Nowhere else.
Ink
#111518 Headings and body text on light backgrounds. The RE in the wordmark.
Navy
#0C1C2C Dark sections, the footer, hero backgrounds. The light wordmark sits on this.
Cloud
#F4F5F6 Alternating light sections and cards. Lifts a panel off white without a border.
White
#FFFFFF Page background and the default field behind the dark wordmark.
03 Typography
One family: Inter
Inter is the only typeface, in the app, on the site, in email, and in PDFs. Weight and size carry the hierarchy, not a second face. Headings run tight; numbers use tabular figures so columns of hours and dollars line up.
Plan. Manage.
Elevate.
The whole fleet, one schedule.
Body text is regular weight, sixteen to eighteen pixels, with generous line height. Aviation data such as N-numbers, Hobbs times, and dollar amounts is set semibold with tabular figures.
Label and eyebrow
N152DM 2,418.6 hrs $1,240.00
Roles
- Hero
- 44 to 82 px
- 800
- -0.028 em
- Section heading
- 28 to 40 px
- 600 to 700
- -0.022 em
- Card heading
- 18 to 21 px
- 600
- -0.01 em
- Body
- 16 to 18 px
- 400
- 0
- Label and eyebrow
- 12 to 14 px
- 600, uppercase
- +0.05 em
Inter is free under the SIL Open Font License at rsms.me/inter and on Google Fonts. Where it cannot load, fall back to the system sans.
04 Contact
Questions about the brand?
Press, co-marketing, a logo in a format not listed here, or a use these rules do not cover. Write to hello@resyrv.com.